My boss and I were talking today, and she mentioned that, every so often, she runs across a candidate who is literally scared by the innovative way BSG Alliance delivers value. I agreed with her – I have seen a few of those candidates myself. You see, BSG Alliance is focused on transforming our customers into Next Generation Enterprises. Next Generation Enterprises are flexible, and will remain highly competitive and profitable because of their unique management of internal and external human resources, their delivery of unique and distinctive customer experiences, and their ability to develop and implement agile, collaborative technology solutions. In short, Next Generation Enterprises are INNOVATIVE.
In order for BSG Alliance to properly guide our customers on their journey to NGEness, we must lead by example – we must be NGE. And we are. We are so innovative and NGE, in fact, that Business Week recently gave us a plug in their Innovation Predictions 2008 article.
We understand how to provide our customers with exactly what they need to increase their profitability. We understand how to build flexible, agile software. We can provide the right solution, right now, on demand. That’s a very innovative way of doing business.
But, for some people, this is a scary proposition. Being innovative means that we’re in uncharted waters. People aren’t familiar with Agile Talent, or Distinctive Customer Experience, or Agile & Collaborative technology. They are afraid of the unknown, and unwilling to leave their comfort zone; unwilling to escape the hierarchical, traditional ways of doing things. Unwilling to acknowledge that the future of business is changing, and BSG Alliance is leading that change (back at BSG version 1.0, we used to say that BSG was Leading the Change, and Changing the Lead – we were then, and we are now).
So, we’ve had a few candidates hear about how we deliver this exceptional value proposition, and decide that they’re more comfortable in “SuperMegaLargeHierarchy Industries.” Which is fine, really – they aren’t the kind of people we need to make BSG Alliance successful. And, 10 years down the road, when BSG Alliance is a household name, they’ll realize that it may have been a good idea to be a part of the new way of doing business. We may be innovative, but our innovation is what make us unique. And our innovation is why people like me, Tom Steinthal, Brian Magierski, Susan Scrupski, and a host of others have been drawn to BSG Alliance. And, at the end of the day, our innovation is what makes us better able to truly address our customers’ pain points, and provide them with a path to enlightenment – a path to becoming NGE.