UPDATE: I forgot to mention that the only things I removed from this email were the guy’s full phone number and last name. Everything else is EXACTLY as I received it. Including the field codes.
Do not send me something that looks like this (true story – really happened today):
Hello (%Naren%)
As you know, I represent a staffing company whereby we work at a national level, servicing our clients in the IT / Engineering area, helping them fill their contract openings or direct hire positions. If I can assist you fill job openings at (%BeyondTekIT.com%), please send me a job description and then contact me ASAP.Since 90% of our business comes from repeat business, I would like to make you one of our repeat clients.
I look to hearing from you shortly, with a favorable reply.
Thanks,
Naren <Last Name Removed>Tel: 714-xxx-xxxx
If you send me something like that, it tells me two very important things:
- You think so highly of yourself that you assume I know who you are, who you work for, and what you do.
- You have a terrible grasp of Mail Merge, because you couldn’t even get the fields to populate.
I’m not going to respond to a blanket, mass email sent to the Careers address for my company. I don’t send bulk emails to my candidates, so I expect that people who are looking to provide me with a paid service would be smart enough to take a few minutes of research time to figure out who I am and what I do. I expect a personalized note, and I expect that you will attempt to build a relationship with me before I do any kind of business with you.
Recruiting should be a personalized service. I expect that my third-party partners are taking the time to understand our needs, as well as those of the candidates they refer. The partners we’ve used in the past have been successful at this, because they are interested in what each party needs and wants, and are able to effectively bridge any gap. Some of our recent, successful partners include Modis, Hirestarter, and the Laurel Group. Each of these organizations has done a great job of developing relationships with nGenera, and when they provide us with candidates, they are as interested in the right fit as they are in the placement fee.
So, to reiterate… If you’re a third-party recruiter hoping to do business with us, please take a minute to do a couple of quick Google searches to see who you’re dealing with, and try to actually build a relationship with us – don’t just throw us your candidates and hope one sticks. I can guarantee you that there is no quicker way to my “blocked senders list” than by wasting my time.
September 29, 2008 at 8:08 pm
I would agree that a “mass mail” trying to develop a “client” relationship is pretty weak (and unprofessional.) I utilize mass mailings frequently but only to “candidates” who meet the parameters set forth in my database search. I would never use this tactic to gain client business, however my searches are much higher level than contract IT stuff… In addition, sending a mass mail to a “careers@” web address hoping for client development?? ROFLMAO!!!!! Good luck to ya!
September 29, 2008 at 8:10 pm
I definitely got a kick out of it. I almost feel sorry for the guy, because he had to learn it from someone – somebody, somewhere gave him the idea and told him it would be a great way to get new business! And now I’ve exposed the poor guy to the world as a time waster.
October 2, 2008 at 9:14 am
[…] have to give props where they are due. Katie Tierney’s open letter to an email she received inspired this post and before my morning coffee no less. So thanks Katie (by the way, […]
October 8, 2008 at 2:14 pm
Regardless of all the tricks of the trade and technology advances…it’s still a relationship business. I’m thankful to hear that some of my competitors have not figured that out yet :). Great email Katie!
October 8, 2008 at 2:17 pm
Thanks, Dave. I’ve gotten a couple more over the last several days. It looks like some companies are starting to resort to desperate measures. Unfortunately, their desperate measures are just making them more pathetic. 😦
November 15, 2008 at 5:51 pm
Thank you so much for sharing this pitiful excuse for a sales call! All of the technology in the world can’t take the place of a good, honest relationship.
April 14, 2009 at 6:42 pm
большое спасибо!Взяла себе тоже-пригодится.
April 25, 2009 at 10:22 pm
И да прибудет с нами сила
April 27, 2009 at 1:34 am
большое спасибо!Взяла себе тоже-пригодится.
May 1, 2009 at 9:23 pm
Извините если не туда, но как с админом сайта связаться?
May 3, 2009 at 7:25 pm
Ваш пост навел меня на думки *ушел много думать* …
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