Twitter


Man! It’s been a long time since I’ve posted. A lot has happened in the last 2 months. First, we bought a little company called Iconixx, and added them to the BSG Alliance platform. Second, I became an aunt again. Third, we launched an internal communications vehicle (known as The Buzz), which is published Monday/Wednesday/Friday. Fourth, I got elected to the Board of Directors of my homeowner’s association. I also continue to manage the four kids and cute husband. So, without coming right out and using those as excuses… Aw, heck. I’m using them as excuses.

Onward and upward, then!

A few weeks ago, I wrote an article in The Buzz based upon an email sent by one of my colleagues. He was explaining that a potential customer used Google to research him before a meeting, and how what the customer found provided instant credibility.

I followed up to his comments with this:

In today’s connected world, people use Google. When there are candidates to interview – we Google them. When there are prospects to approach – we Google them. When there are potential business partners to meet – we Google them. And the results of those searches often help us develop initial impressions about the people with whom we’ll be interacting. Good or bad, those impressions are lasting.

Smart companies – NGE companies – encourage their team members to build on-line identities. On-line identities are helpful for team members in a personal sense, since they can increase visibility in the ever-tightening labor market, and make someone more desirable to potential employers. They’re also helpful to companies, though. The more “Buzz” a company can build through the on-line identities of their team members, the stronger the company brand. On-line identities are a 1-2 punch – the personal credibility of the team member is coupled with the brand credibility of the company, thereby making the customer experience that much better.

At BSG Alliance, we encourage our team members to build on-line identities. Collaboration, especially on-line collaboration, is absolutely essential to our NGEness. In fact, in our Policies and Procedures document, we’ve dedicated a whole section to our external electronic communication. Here’s a key point:

We expect BSG Alliance employees to be active, vigorous and opinionated in their engagement with the public. This may mean asserting and defending strong points of view, taking provocative positions that are not the norm, and overall participating in the challenge we have of educating the industry about the changes to business that we are leading.

If you’re interested in how you can build your on-line identity and help build the BSG Alliance brand, start by determining where you’re starting. Career Distinction has a tool for determining your Google Quotient (GQ), which is a great place to start. If you’re curious, my GQ is 6.5 out of 10. I have some identity building to do…

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First, I ran across a cool twitter tool that would be very helpful to people in recruiting or sales (not that recruiting ISN’T sales, mind you – it is).  It’s called tweetscan, and it allows you to search twitter’s public timeline for tweets that match your search string.  It doesn’t support Boolean searches (David Sterry, are you listening? – that would be a really, really useful feature!), but it does allow automatic search agents, which is wicked cool.  You can also add it as a search bar on your favorite (decent) web browser.  I’ve got it set to do daily searches for RoR, Java, and Recruiter.  I’m excited to see what tweetscan can do for me.

Second, my good recruiting buddy Paul DeBettignies wrote a post today about me!  All about ME!  To quote Sally Field: “You like me!  You really LIKE me!”   Okay – I know that’s a bit much, but Tom Steinthal mentioned me, too, so my head is bigger than a freaking watermelon!

Have a very happy New Year.  Stay safe!

I’ve been using twitter for many months now. Not only has it been a great tool to help me keep track of my co-workers, but it’s also been an interesting and useful tool in my recruiting activities. I can track certain keywords (“recruiter,” “.NET,” “Java,” etc.), and follow up on people who I think might make interesting candidates. I can also keep up-to-date on breaking news and fun facts by following people like Guy Kawasaki (twitter id: guykawasaki, if you’re interested). Today, I spent several minutes venting my frustrations about Webkinz on twitter. Next up: Whirlpool Appliances (they won’t be happy!). If you’re interested in what I have to say on twitter, feel free to follow me – my id (of course!) is txaggie94. (Gig ’em Aggies! Beat the Hell Outta Penn State! WHOOP!)

I’ve gone completely off-topic again. Sheesh. Back to the point…

Today, I ran across a post by Michael Specht, an Aussie blogger with a really cool graph (that he snagged from cogdogblog.com) that I can use to explain twitdiction:

The “????” is what I call twitdiction.

Twitdiction occurs when someone completely gives control of their lives to twitter. They send a tweet when they leave in the morning. They send a tweet when they sit in traffic. They send a tweet from the train. They send a tweet from every meeting. They send a tweet when they go to lunch. They send a tweet when they head home. They send tweets about their kids, pets, and better halves. They send angry tweets when the grocery store is out of Vegemite. In short, twitter has taken hold of their lives (and their mobile devices), and refuses to give it back.

But twitdiction isn’t all bad. Look at me, for example. I am constantly checking my twitter updates page to see if there are any fresh candidates out there for me to contact. While I have yet to hire anyone via twitter, I have developed relationships with folks that I would consider hiring if they lived in NYC. So, I am building up my weak ties network, with the full expectation that it will serve me well in the future. Twitter is helping me to be more effective (in the long run) at my job.

So, I like that people are taking notice of twitter. Twitter is an interesting tool, and, like Michael points out, it is utterly and completely useless if you don’t have friends on twitter. But, if you do have friends, and if you know how to track items of interest, twitter can be twitdictive.  And TWIT-TASTIC!  😉