Wikinomics


Man! It’s been a long time since I’ve posted. A lot has happened in the last 2 months. First, we bought a little company called Iconixx, and added them to the BSG Alliance platform. Second, I became an aunt again. Third, we launched an internal communications vehicle (known as The Buzz), which is published Monday/Wednesday/Friday. Fourth, I got elected to the Board of Directors of my homeowner’s association. I also continue to manage the four kids and cute husband. So, without coming right out and using those as excuses… Aw, heck. I’m using them as excuses.

Onward and upward, then!

A few weeks ago, I wrote an article in The Buzz based upon an email sent by one of my colleagues. He was explaining that a potential customer used Google to research him before a meeting, and how what the customer found provided instant credibility.

I followed up to his comments with this:

In today’s connected world, people use Google. When there are candidates to interview – we Google them. When there are prospects to approach – we Google them. When there are potential business partners to meet – we Google them. And the results of those searches often help us develop initial impressions about the people with whom we’ll be interacting. Good or bad, those impressions are lasting.

Smart companies – NGE companies – encourage their team members to build on-line identities. On-line identities are helpful for team members in a personal sense, since they can increase visibility in the ever-tightening labor market, and make someone more desirable to potential employers. They’re also helpful to companies, though. The more “Buzz” a company can build through the on-line identities of their team members, the stronger the company brand. On-line identities are a 1-2 punch – the personal credibility of the team member is coupled with the brand credibility of the company, thereby making the customer experience that much better.

At BSG Alliance, we encourage our team members to build on-line identities. Collaboration, especially on-line collaboration, is absolutely essential to our NGEness. In fact, in our Policies and Procedures document, we’ve dedicated a whole section to our external electronic communication. Here’s a key point:

We expect BSG Alliance employees to be active, vigorous and opinionated in their engagement with the public. This may mean asserting and defending strong points of view, taking provocative positions that are not the norm, and overall participating in the challenge we have of educating the industry about the changes to business that we are leading.

If you’re interested in how you can build your on-line identity and help build the BSG Alliance brand, start by determining where you’re starting. Career Distinction has a tool for determining your Google Quotient (GQ), which is a great place to start. If you’re curious, my GQ is 6.5 out of 10. I have some identity building to do…

Advertisements

While sitting in the family room, scanning LinkedIn Profiles and looking for a NYC-based recruiter, I was half-listening to the Funniest Commercials of 2007 special on TBS. One of the commercials that caught my ear (and, subsequently, eye) was from Hydro Energy in Norway, and involved a group of kids and a train. Take a look at the commercial here:

This ad is a classic example of how companies can use Social Media to drive publicity efforts. Hydro isn’t looking to recruit 10-year-olds. They’re looking to build interest in their products, services, and mission by developing a sense of curiosity about what do. Frankly, I was driven to www.hydro.com because I wanted to see what kind of company came up with such a creative ad campaign. I happened to see the original ad on television, but given that you can see it on veryfunnyads.com, YouTube, MSN Videos, and others, it has become a form of Social Media, easily shared, and open to collaboration. It’s funny to read some of the YouTube comments, where it appears that some people thought it was REAL. Yikes. Let’s not go there.

But, I digress… Because the Hydro train ad is so interesting, it’s all over the internet. If you search Google for “Hydro Train,” you will see over 462,000 results, most of which are sites like mine – blogs and aggregators.

Hydro struck gold with this ad (and a couple of others like it). They are harnessing the power of the internet to spread their message, and they are doing it exceptionally well.

So, today was a big day for BSG Alliance. We announced that we have acquired New Paradigm, a Toronto-based thinktank led by Don Tapscott, the co-author of the best-selling Wikinomics. New Paradigm’s business and technology innovation has paved a path to success for companies since 1993. Their ability to define where business and technology are headed is unparalleled in the marketplace, and now they’re helping BSG Alliance deliver our On-Demand Business Platform.

Bringing New Paradigm into the BSG Alliance provides us with an even greater to potential to do what Don Tapscott believes we’re poised to do

This company is going to change the world.

Here’s the press release

Have a great weekend,  If you’re interested in knowing more about the merging of these two powerhouses, take a look at the live webcast, which will be at 1:30 PM Eastern today (11/29).